What Is Local SEO and Why Is It Important?
Google Map Pack vs Organic Results
The Two Elements of Every SEO Campaign

Developing the Right SEO Mindset
Choosing a Content Management System
Is Your Website Mobile-Friendly?
How to Add Google Analytics to Your Website
How to Set Up and Verify Google Search Console

What Is a Keyword?
Understanding Search Intent
Brainstorming Your Service and Industry Locations
How to Determine Keyword Difficulty Keyword Difficulty Pro Tips
Finding Keywords Your Website Already Ranks For
Conducting Keyword Research With SEMrush
Reverse-Engineering Your Competitors
Using Google Auto-Suggest
Using Craigslist for Keyword Research
Organising and Cleaning Your Keyword Research Sheet

The Importance of Content in SEO
The Two Types of Content Your Website Needs Service-Based and Location-Based Content
Reviewing Competitor Content
Using SEMrush Topic Research
Subscribing to Industry Blogs
Examples of Poor Local Content
Avoiding Walls of Text and Increasing Dwell Time
Using Content to Build Trust
The Importance of Fresh Content

What Is a Google Business Profile?
Why Every Local Business Should Have a Profile
How to Check Whether You Already Have a Listing
How to Set Up a Google Business Profile
Navigating the Google Business Profile Dashboard
The Nine Elements You Should Optimise
How to Optimise Your Listing
Optimising the Free Google Website
Using Insights Data
Managing Multiple Business Locations

What Is a Citation?
The Benefits of Citations
The Three Types of Citations You Should Build
How to Perform a Citation Audit
How to Find Citation Opportunities
Reverse-Engineering Competitor Citations With SEMrush
Outsourcing Citation Building

What Is On-Page SEO?
The Three Most Important On-Page Elements
Optimising Your URL
Optimising Your SEO Title Tag
Optimising Your Page Title and H1
Geotagging Images for Local SEO
Building Internal Links
Developing Geo-Relevant Content
Embedding Your Google Business Map
What Is Schema Markup?
Creating an XML Sitemap

The Relationship Between Page Speed and Rankings
Understanding Web Hosting and Servers
How to Test Your Website’s Page Speed
Choosing Hosting That Supports SEO Performance

What Is a Backlink?
What Is Anchor Text?
What Anchor Types Does Your Website Need?
Which Pages Should You Build Backlinks To?
How to Check Your Existing Backlinks
The Difference Between Citations and Backlinks
How to Identify a Quality Backlink
Link-Building Strategy 1: Guest Posting
Link-Building Strategy 2: Competitor Backlink Analysis
Link-Building Strategy 3: Local Sponsorships
Link-Building Strategy 4: Local Content Assets

Why Reviews Are Important
How Reviews Influence Trust and Local Visibility
How to Generate More Genuine Reviews
How to Create a Bitly Review Link
How to Respond to Fake Reviews
How to Report Fake Reviews to Google

What Is Conversion Rate Optimisation?
Why Conversions Matter
How to Generate More Enquiries and Calls
Improving Calls to Action and Contact Options
CRO Strategy: The “Call Me Now” Button

Why Local SEO Performance Must Be Tracked
How to Track Your Backlinks
How to Track Your Rankings With SEMrush
How to Use SERPROBOT for Rank Tracking
Important Factors to Consider When Measuring Results

Combining the Complete Local SEO Process
Knowledge Is Power
Reviewing Real Ranking Examples
How Long Does It Take to See SEO Results?
Setting Realistic SEO Expectations

How to Structure Local SEO Packages
Adjusting Packages Based on Target Locations
Services to Include in Each Package
Keyword and Content Deliverables
Citation, Google Business Profile and Link-Building Work
Reporting Progress to Clients
Approaching Potential Local SEO Clients

Common Reasons Local Rankings Become Stuck
Website Relevance and Content Problems
Over-Optimisation and Keyword Density
Backlink and Authority Problems
Review and Engagement Signals
Google Algorithms You Should Understand
Google Pigeon
Google Penguin
Google Panda
Long-Term Local SEO Best Practices