Are you struggling to get your website found on Google? Perhaps you have published content, changed your website or built a few links, but you are still unsure whether your SEO campaign is moving in the right direction.

This course teaches you how the different parts of SEO work together.

You will begin with the fundamental principles of SEO before learning how to identify valuable keywords, analyse competitors and generate relevant content ideas. You will then discover how to optimise your webpages, develop an internal-linking structure and build high-quality backlinks.

The course also takes you through important technical areas, including Google Search Console, Google Analytics 4, XML sitemaps, duplicate content, 404 pages, redirects, schema markup, website speed and WordPress performance.

You will also learn how user experience can affect SEO, how to identify negative SEO activity, how major Google algorithms work and how to measure the progress of your campaign.

Finally, the course introduces advanced SEO concepts and shows you how to conduct a manual SEO audit.

The strategies taught are based on practical processes used in real SEO campaigns. By the end of the course, you will understand how to plan, execute, monitor and improve a complete SEO campaign for your own website or a client’s website.