When potential customers search for a service in their area, does your business appear—or are they finding your competitors instead?

Local SEO helps your business become more visible to people actively searching for your products or services nearby.

This course gives you a complete, step-by-step framework for planning and executing a Local SEO campaign. You will learn how to identify valuable local keywords, structure your website correctly, create location-relevant content and optimise your Google Business Profile.

You will also discover how to build and audit citations, optimise important webpage elements, improve website speed, earn quality backlinks and generate more customer reviews.

Getting traffic is only part of the process. The course also shows you how to improve your website’s conversion rate so more visitors become enquiries, phone calls and customers.

You will then learn how to track your backlinks, rankings and overall SEO progress. If you plan to provide Local SEO as a service, the course also explains how to package and present your services to potential clients.

By the end of the course, you will understand how the different parts of Local SEO work together and have a practical process you can apply to your own business or a client’s website.