{"id":262,"date":"2026-08-31T21:50:00","date_gmt":"2026-08-31T21:50:00","guid":{"rendered":"https:\/\/inboundxacademy.com\/?post_type=lp_course&#038;p=262"},"modified":"2026-10-10T12:13:16","modified_gmt":"2026-10-10T12:13:16","slug":"local-seo-mastery","status":"publish","type":"lp_course","link":"https:\/\/inboundxacademy.com\/zh\/courses\/local-seo-mastery\/","title":{"rendered":"Local SEO Mastery"},"content":{"rendered":"<h2 tabindex=\"-1\" data-renderer-start-pos=\"456\">Turn Local Searches Into Real Business Opportunities<\/h2>\n<p data-renderer-start-pos=\"510\">When potential customers search for a service in their area, does your business appear\u2014or are they finding your competitors instead?<\/p>\n<p data-renderer-start-pos=\"644\">Local SEO helps your business become more visible to people actively searching for your products or services nearby.<\/p>\n<p data-renderer-start-pos=\"762\">This course gives you a complete, step-by-step framework for planning and executing a Local SEO campaign. You will learn how to identify valuable local keywords, structure your website correctly, create location-relevant content and optimise your Google Business Profile.<\/p>\n<p data-renderer-start-pos=\"1035\">You will also discover how to build and audit citations, optimise important webpage elements, improve website speed, earn quality backlinks and generate more customer reviews.<\/p>\n<p data-renderer-start-pos=\"1212\">Getting traffic is only part of the process. The course also shows you how to improve your website\u2019s conversion rate so more visitors become enquiries, phone calls and customers.<\/p>\n<p data-renderer-start-pos=\"1392\">You will then learn how to track your backlinks, rankings and overall SEO progress. If you plan to provide Local SEO as a service, the course also explains how to package and present your services to potential clients.<\/p>\n<p data-renderer-start-pos=\"1612\">By the end of the course, you will understand how the different parts of Local SEO work together and have a practical process you can apply to your own business or a client\u2019s website.<\/p>","protected":false},"excerpt":{"rendered":"<p>Turn Local Searches Into Real Business Opportunities When potential customers search for a service in their area, does your business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":962,"comment_status":"open","ping_status":"closed","template":"","course_category":[22],"course_tag":[],"class_list":["post-262","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-seo-courses","course"],"acf":[],"_links":{"self":[{"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/lp_course\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":29,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/lp_course\/262\/revisions"}],"predecessor-version":[{"id":2315,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/lp_course\/262\/revisions\/2315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/media\/962"}],"wp:attachment":[{"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/course_category?post=262"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/inboundxacademy.com\/zh\/wp-json\/wp\/v2\/course_tag?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}